Are you ready to SUPERCHARGE your florals and start creating INTENTIONAL, commercial, collections... that sell!?
Let's Go!
If you can paint flowers you will ALWAYS have a job in the textiles industry.
Paul Murphy
Did you know...
Florals are THE MOST dominant pattern in the print industry.
Thanks to their multidisciplinary nature and the thousands of varieties of seasoned flowers, they are one of the only pattern types that cross into all industries and are consistently sprinkled in collections EVERY season.
What if I gave you the POWER to create beautiful blooms and translate them into commercial patterns that SPEAK DIRECTLY to those industries?
Things you can do to make sure you’re designing things that people want. From target-marketed ideas to aesthetically pleasing initial artwork through to intentional design, from colour to layout, from pitch to print.
Adding painterly florals to your repertoire does make you more desirable to multiple markets...you also need the ability to create show-stopping designs.
You need to capture the essence of the flowers whilst also making them readable, striking but not confused, and irresistibly gorgeous!
TO GET RESULTS LIKE THIS
I'd just had a 1 on 1 with you at the end of the course and we chatted about my portfolio. I reached out to 2 of my top studios the next day and got a YES FROM BOTH!
I already knew I wanted to join beforehand. It's one of few courses teaching floral painting specifically for the fashion industry. My goal was to improve my painting skills which I absolutely did! I can't believe how much I improved.
I can safely say this has been the most beneficial course I've taken and I've definitely made my money back in print sales.
Natasha packs SO much into the course. Complete Compositions has really helped me on my print design journey.
Kate Eldrige - Print Designer
Sound familiar?
You're fed up spending precious time OVER THINKING your artwork?
Too busy wondering what flowers to paint, where to place them, and what elements will go with them? And in turn, creating something static that lacks fluidity, movement, and LIFE.
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You're collaging motifs together with generic repeat tiles and wishing for the fluidity and drama you see in other designers' work.
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You're churning out patterns that don’t sell as well as you’d like, but you're not sure what direction to turn.
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You feel swamped with possibilities. The design process leaves creating multiple options for your “final design”, instead of already knowing the design's roadmap from the beginning and confidently following through.
You know HAND-PAINTED FLORALS will give you an EDGE and identity… but you don't know how to put the puzzle pieces back together CORRECTLY.
What if I could provide you the tools which gave you the confidence to just start painting instead of pondering over what, when, and how....and allowed you to just DO.
You CAN become a floral NINJA too
You just need the RECIPE to create harmonious artwork, that smoothly translates into commercially marketable designs across a BREADTH of industries.
I have the recipe
Right now, you lack clarity.
- You need the rules and boundaries to flower painting, so you can break down the barriers without them falling apart. Clear instructions instead of an overload of conflicting information.
- You misunderstand what makes designs sellable.
- You lack clarity in your design intention from the start which is why you are wasting time second-guessing and creating multiple options.
- You need to know how to hyperfocus a brief so you can hit more markets.
Once you know how to execute hand-painted florals effortlessly, you can then use those skills to create a versatile collection full of target-marketed pattern designs. To add newness time and time again.
florals = limitless versatility
IMAGINE THIS...
Imagine SELLING OUT of your floral pattern designs
in one sales trip and gaining new customers who come to you for your painterly florals!
Like Faith
Who went from not having customers for her painterly hand to selling 13 of her painterly floral designs in one go, all of which she designed during her time on Complete Compositions.
She describes it as "very affirming and obviously encouraging to continue developing my painting skills."
Imagine selling designs CONSISTENTLY and confidently and
not worrying about the income from your design business.
Like Emma
who explain that her “art director instantly saw an improvement in my work” and now florals have become her most prominent style in her collections.
And Olivia
explains how the course has “made me approach all my designing in a different way, even when doing things like animal skins”.
Leaving Sarah
feeling "more focused and I'm producing designs more quickly".
And Catherin
who "sold the first design one week into the course".
Imagine yourself in 6 MONTHS from now, proficiently creating beautifully balanced floral compositions from scratch, that flow into layouts and designs that FLY OF THE RACK.
Like Sam who completed the course in August and since has been offered 2 design positions just 4 months after completing the course, thanks to her painterly floral hand.
She managed to sell 4 designs from her portfolio that was created during the course, within the first week of work.
Follow the strategy, Learn the rules, Then do your own dance.
All by the power of FLORALS!
I want you to get results!
I want you to have all the skills to create artwork and designs that are CUSTOMER DRIVEN, speak to your clients and will set you at the forefront of other designers
This is why I give you the COMPLETE checklist...
to create balanced and INTERESTING compositions that translate into an array of pattern layouts for design.
Alongside a bible of layout guides for textiles design that create collections that checks all the boxes.
My strategy for creating compositions produces florals that look organic, captures the ESSENCE but still remain loose.
- No more painting flowers with no identity which evolve into unknown species.
- No more 'blobby' flowers, not quite knowing what to add, or where it's going but with the pressure to keep churning.
- No more static designs with floating flowers, dead heads, and donut roses.
Once I nailed my composition strategy and client process, the same processes I use in every design, (and teach throughout the program) I realised it was the recipe to a successful design and in turn my profitable design business.
NO MORE brick repeat tiles that show an OBVIOUS repeat and a static tossed layout.
That doesn't convert for florals. Composition and layouts really help you guide the viewer's eye through your design from one Hero flower to the next. Allows you to keep a strong sense of reality but also adds elements of style. Through colour and tones, you create dimension and depth.
I want you to fall in love with painting and design again. To ENJOY THE PROCESS and be proud of what you produce.
But also reap the financial benefits too.
And you can!
Everyone needs florals in their back pocket. why??
Trends come and go, from tie-dye to kaleidoscope but what's always there to tell the tale… florals. Why go after the 20% when you could be appealing to the 80%... No brainer right?
Trends aren't always new… it's often the new old, which is why keeping it traditional, learning the core techniques and developing a strong foundation has enabled my business to thrive, and so could yours.
We need to make our business work for us, instead of always working for it.
Still here...
I know you have floral FEVER, a fire in your belly and you're ready to go.
This is perfect for you if...
- Are a Print designer but florals aren't your specialty and you know you need florals in your repertoire
- Have a design degree and still trying to break into the industry but don't know how to create commercially driven work?
- Are painting for fun, and hoping to turn it into a money-maker somewhere down the line?
- Are wanting to add another aspect to your design business to expand your sales?
- Are a complete beginner with a passion for this but need to learn the whole process!
and you want to...
- Up-level your skills and create compositions that flow effortlessly into design layouts that sell.
- Become more confident with your design process...or ACTUALLY have one 😉
- Have a portfolio of unquestionable designs that creates a more predictable income.
Introducing...
Complete Compositions
The 6 month in-depth LIVE course/mentoring program where you not only learn how to paint beautiful florals, but also how to create balanced and interesting compositions that translate into an array of pattern layouts for design.
It goes through my 7-step strategy for floral compositions, how to interprete it into stylised florals, to create the ultimate ever-growing diverse portfolio and how to digitise your artwork and translate them into layouts and repeats for pattern design.
This course will help you find YOUR edge.
You will learn everything I have learned about floral composition and design layouts through my 13 years in the textile industry.
Start successfully designing commercially driven, industry-focussed floral patterns 6 months from now!
Florals prints dominate the pattern industry. It's time for you to have a slice of the pie.
You get access to the course for 1 year, meaning you get 6 month with me for support, and a further 6 months to dive-in for a refresh.
So WHO am I?
Hey, I'm Natasha
I'm an international print designer and artist and I've been working in the textiles industry helping brands create SELL OUT collections for the past 12 years.
I've been designing florals for over a decade and most of my designs you will find in the stores of the high-street giants. From ASOS to Anthropology and everything in between.
A tutor once told me; "If you can paint flowers, you will always have a job in the textiles industry". And it was this piece of advice that I share with my design students every day! Because there are thousands of varieties of flowers in the world and countless ways to do it. It's about experimenting, finding the thing you love, and your way to do it.
Okay let's BREAK IT DOWN....What do you get?
Module 1
TARGET MARKETING & IDEAL CLIENT
We start to understand identifying target markets, designing for particular brands and finding out who your ideal client is... and how to serve them.
Module 2
TREND, RESEARCH & MOODBOARDING
I cover everything you need to get started in design. From trend analysis, intuitive research, and creating a cohesive and clear moodboard.
Module 3
SHAPES & FORMS
This week is all about back to basics and really understanding our different florals.
Module 4
ANGLES
I cover the parts you NEED to paint to ensure the flower can be read correctly and how these elements differ depending on the angle. In various video tutorials, I will teach you a variety of flowers categories at multiple angles so you can apply this method to a breadth of flowers. We get right into the details here.
Module 5
GROWING & TRANSITIONING
Allow the viewer to travel through your painting and design.
Module 6
SETTING THE SCENE
Here we delve deep into the realm of foliage and when how and where to use it. Set the scene and create a theme!
Module 7
CREATING DEPTH WITH SCALE & TONE
I will explain the importance of scale and tone within any composition. How to use it, where to use it and how it transforms your artwork to add depth and a 3-dimensional feel to both individual flowers and your entire composition to really make them jump off the page.
Module 8
DEPTH OF FIELD ILLUSIONS
Depth of field, dimension, and 'making them look 3D' are 3 things I get asked so often. Here I will show you some techniques I use within my compositions to create these effects. It's all about those illusions.
Module 9
COLOUR THEORY IN DESIGN
Through colour theory, I cover colourways, colour palettes, and how it creates different feels, emotions and works for different clientele in your design.
Module 10
DITSIES VS BIG BLOOMS
The same compositional strategy applies when you are painting big blooms vs ditsies... but there are a few rules that need adjusting. Stretch your hand and learn how to do both as we go BIG painting large scale compositions and then go small with ditsies.
Module 11
YOUR LOOK VS MULTIDISCIPLINARY
This is how you translate my composition strategy into stylised designs. Here I show you how you can use all these techniques to create something with style and less realistic. You will understand how you can use these 7 steps to create hundreds of different florals in the future.
Module 12
MAXIMISING SALES
If you're wanting to design for a studio or an agent you are going to need to know this. This ensures you appeal to more than one customer, but also the same customer twice.
Module 13
LAYOUTS FOR DESIGN
I cover the importance of different design layouts, the way they work most successfully and when to use them. I cover how to disguise those ugly repeat lines throughout your designs to create an irresistible floral with fluidity.
Module 14
HIGH END VS HIGH STREET
From high end to the high street, the tweaks, the differences and what to look for.
PLUS 4 group hot seat/feedback sessions
Everyone will have 10-15 minutes to take the 'hot seat' and share worries, ask for guidance and get feedback from me and your fellow designers and designers to be, or iron out any kinks.
This is will be a group with a HUGE collective knowledge...use it!
This is to keep you on track to make sure you're implementing in the correct way and keep you moving forward.
(WORTH £480 on their own)
Not only that...
1.
DIGITISING
ARTWORK
course
BONUS COURSE
Tech got ya' stuck... this is for you!
This is a 4-part course that covers everything you need to start digitising your artwork and creating digital patterns on Photoshop.
- Photoshop setup and shortcuts
- Cleaning-up scanned artwork
- Creating a repeat pattern
- Designing a half-drop repeat
- Designing with grounds
PLUS
1 x 60 minute LIVE session to answer all your questions and iron out all your tech kinks!
(value £300)
How the course works...
COURSE BONUSES
PORTFOLIO 101 Masterclass
with Natasha Gulliford
One of the most asked questions I have is "What should I include in my portfolio and how shoul I lay it out"
Presentation of your work is often make or break. I want you to highlight your strengths and stand out from the crowd.
This masterclass will allow you to go and create a portfolio of work from the designs you've created during the course.
(value £200)
Plus...
PORTFOLIO template
I know time and tech can feel like massive barriers. I'm giving you this so nothing is holding you back from your first, or next big opportunity.
You will get access to a drag-and-drop portfolio template in Canva so you can be ready to pitch your designs and display your body of work to the right clients with clarity
and...
Email pitch template
So you have all the tools you'll also get my simple, direct and successful email pitch template.
Just fill in the gaps with your information and story and let your work get the attention it deserves.
(value £200)
Guest Expert
BONUS TRAININGS
1.
working
with
brands
With Erin Estrada
Erin will guide you through the differences between working for Indie Brands vs The Luxury Legends. As a product managers for the likes of Markus Lupfer and Roland Mouret and also various independent brands we will talk about what to expect and how they differ.
(VALUE £200)
2.
3 steps to a successful brand logo
With Alison Boote Brand Studio
Alison is a renowned Brand designer with over 14 years of experience working with leading commercial businesses and creating personal brands for entrepreneurs... mine will be her next brand to be revealed in September.
I know you can't get it all done for you at first. So as I trust her with my brand, I trust her with yours too. She will cover 3 integral steps for you to create your first successful brand and logo yourself.
(VALUE £200)
That's a whopping £1580 worth of bonuses on top of the course content.
THE INVESTMENT
1.
pay
in
FULL
£1200
ONE-TIME PAYMENT
2.
PAY
IN
6 INSTALMENTS
£220 /mo
MONTHLY FOR 6 MONTHS
3.
PAY
IN
12 INSTALMENTS
£110 /mo
MONTHLY FOR 12 MONTHS
WHAT they say...
The most BENEFICIAL course I’ve taken.
I reached out to 2 of my top studios the next day and got a yes from both! I don’t think this would have happened without the course. I can safely say this has been the most beneficial course I’ve taken and I’ve definitely made my money back in print sales.
Kate Eldridge
My pattern designs now feel more ELEVATED all thanks to this course.
Print studios I work with are excited to see what I can now offer with my new skillset. After spending over a decade as a digital artist, this course made me appreciate the power of hand-painted artwork (not just florals)! Totally worth the investment.
Carolyn Quan
This is definitly a course that I will BENEFIT from for years to come
and it has helped to build my confidence and improve my technique when painting florals. Natasha said at the beginning of the course that investing in you is not a risk, and I 100% agree.
Angharad Steele
The course has enabled me to secure a design placement at a MAJOR company.
There’s no denying florals are tricky…You just have to trust the process!
The flexibility of recordings and videos made this possible. So don’t use the “I just don’t have time” excuse if that’s the only reason stopping you from this course.
Hollie Harrison
“She is a great teacher. The training is really relaxed and fun.
It was great to have such a strong sense of community with the other members of the course. I would recommend this to anyone who needs a fresh dose of knowledge!”
Emma Wilson
“I’m more confident that I’m on the right track.
Sharing my concerns with great and creative people has been, without a doubt, another of the wonders of the course.”
Elena Romero
I was completely BLOWN away by ALL the things I learned
and all the areas I realised was going wrong. I can honestly say, it’s been the best course I’ve ever done. Now my confidence is boosted, I’m more focused and I’m producing designs more quickly. I can’t thank Natasha enough!
Sarah hemmings
“I have been designing pattern and print for many years
but florals weren’t my speciality, I thought lockdown was a good time to brush up on these skills. I was happy to draw and paint tight florals but I really wanted to loosen up my hand and become more expressive – practise and Natasha’s demos and tips have really helped me do this
Rosalind holmes
“Natasha gives a 100%to her clients
and has extensive knowledge of the industry, through completing the course I have learned so much, I would highly recommend Natasha’s course it is an amazing investment into your professional design career goals!
Tracy Guglia
“Natasha’s course has been a game changer for me.
I’ve noticed such an improvement in my painting and design style, I can now paint a lot more realistically but still in a way that is loose and individual to me.”
Juli McKinley
FAQs
1. When does the course start?
The course kicks off with an orientation on 28th August and Module One dropping 4th September.
2. When are the live sessions?
Weekly live training sessions are on Wednesdays alternating 6 pm and 12pm GMT/BST
3. What if I can't make the live sessions?
All live sessions are recorded. If you have questions you can submit them in advance and they will be covered during the call.
4. What are the hotseats?
These are group coaching sessions. You have an opportunity to get work critiqued and personal feedback from me.
5. I have no Photoshop experience, will this be too advanced?
Absolutely not, my method design is centered around the painting. The composition builds most of the design, so the digital bit is quick, simple, and seamless. The digitising course that comes with Complete Compositions is an easy-to-understand step-by-step course repeats in no time.
6. Do I need to have an agent to benefit from this course?
Not at all. For those that do they can start selling from week 1 but this is THE PERFECT opportunity to quickly build a portfolio that will secure you an agent.
7. Do you teach licensing?
No it doesn't.
The course covers how to paint and design floral patterns for a commercial market. It is all the practical skills you need to execute the designs. From that, you can license, sell exclusively, start a brand, etc.. the world is your oyster.
8. Is this a beginners' course?
No. We have had students who have owned their own studios, some who have been in the industry for over 20 years, and others that are new to the game. All get just as much from the course.
9. Are the live sessions painting workshops?
No, all the painting tutorials are pre-recorded, this allows for more concentration and making sure everything is covered. The live sessions are trainings and Q&As.
10. Do you help us build a portfolio?
Using the briefs for each module you will be building a portfolio of your own during the course and the hot seats will provide you feedback.
11. Is this just a painting course?
No this is the full shebang! Flower painting in a multitude of techniques and mediums, composition, layouts, floral pattern design, digitising, target marketing, and trend analysing. The FULL Package!
