Every collection and group of designs go through the same journey to get from concept to delivery.
Keywording, ideal client, trend analysis, competitive market research and collating and refining imagery for moodboards….all before I start creating imagery. This is a really important part of the process to ensure the designs are appealing to the right customer, to make sure they are individual but still commercial.
Below are a few examples of the journey of a pattern, the roadmap of my creative process and how I finally get to my final destination aka. The final print strike off.