PRINT DESIGN SERVICES
artwork to make your
products
stand out!
Natasha Gulliford's designs are identifiable by the strong hand-painted artwork. They all possess original, out-of-the-box takes on trend-driven styles to keep your collections current and relevant while staying unique and on-brand.
The design library is full of bustling floral artworks that appeal to various target markets and will bring a contemporary bloom to any collection. But there are plenty of other print categories to choose from too.
All designs are 100% original artwork depicting my recognisable handwriting, which has filled the worldwide textiles industry since 2010.
a toe dip into
my creative process
target marketing and the buying habits of the ideal consumer
It's not about pretty patterns (ok, it is a little bit) but it is about purposeful ones. Blending what we know about consumer taste with brand aesthetics is where my design process always starts before the paintbrush hits paper.
Understanding who they are and why they buy helps create designs that pluck the heartstrings at the correct consumer.
where pretty meets purposeful...
new vs old: blending what's trending with what's already been
Research is an important part of the process. Combining current trends with prime contemporary classic nods and aligning this with target market research is the roadmap of my design process.
Newness is key so every collection has a wave of out-of-the-box, original, unique, pioneering, disruptive ideas, but taps the trending themes everyone's chomping for.
traditional meets digital: from Original artwork to print-ready digital files
Each design is thoughtfully created by hand, using techniques that best fit the mood, feel, trend and brief. Whether sparking a sense of sophistication, fun, novelty or juvenility, the artwork is considered and finished to a refined level that is transformed into digital files that translate effortlessly into products.
Painterly artwork was not made for vectors. My style of design keeps the fluid and artistic nature of each stroke of the paintbrush, but still results in print-ready, industry-standard files fit for any mill.
From all-overs to placements, packed to borders - layouts are a big deal to the final design. This is where the vision comes together.
Professional, personal, polished...
SHOP THE COLLECTION
Scroll the design library of ready-to-buy prints today
ORIGINAL ARTWORK | CURRENT TRENDS | FASHION FORWARD
With a distinctive selection of original designs, this collection sets a new standard, meeting the high expectations of my customers of top brands
All ready-to-buy prints are designed with different target markets in mind to allow a library of varied designs.
TAKE A LOOK AT
what's trending
Heritage Blooms
classic masters to refined modern
Holiday Highlights
a splice of your favoruite vacay memories
Through the Frosted Window
blurred and bled florals
It can be scary trusting someone new
My goal is to help you serve your customers' needs
Your brand is a piece of you, but your products need to become a piece of your customer.
I design with the intention that when your customer puts on your clothing, shakes out your bedsheets, or eats from your dinnerware (whatever it may be) your product is creating a transformation. Either a new persona of themselves, an expression of who they are as a person, or the confidence for them to show up as 100% them.